Important Information for Business Owners Who Spend Money to Advertise Online
Sunday, February 27th, 2011Do you advertise online? If you pay someone to manage your online advertising, listen up! Google requires that those companies must now reveal to their clients exactly how much of the money is being spent to advertise on Google. This is great news for you, the business owner, because now you can easily compare one company to another.
http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=152979
Up until now, these companies have been collecting large sums of money to maintain an online presence for small companies who don’t have the time to do it themselves. The problem is that these third-party companies had no regulation and they have been pocketing up to 80% of the money and advertising with the rest.
How does your current company stack up?
It isn’t uncommon for me to sit down with someone who has been a long-time client of one of these big conglomerate companies and find out that for the $3000 a month that they’ve been paying, they’ve only been getting $1200 of advertising. They are ecstatic to hear that for that same $3000, we give them $2500 in advertising. It certainly makes the decision easier for them.
What can you do?
Now your current rep probably didn’t call you on February 1, 2011 when this rule went into effect. And he/she probably won’t be too happy when you make the call to ask the question. But that is exactly what you should do – today! Find out the actual amount that is being spent for your Google advertising and then you can compare one company to another and make the best choice. Maybe you already have the best option, but at least you’ll know it after you’ve made the call.
If your provider will not provide this information, you should lodge a complaint with Google – http://adwords.google.com/support/aw/bin/request.py?contact_type=gap_complaint
Diane Hibbs is an online marketing specialist focusing on small business owners to become more profitable using search marketing. Her free Lunch and Learn Webinars are full of tips and methods that help business owners to learn ways to get more online traffic. To register or to learn more cost-effective marketing strategies for your business, visit Page One Marketing today.