Tips About Graphic Design
Friday, May 11th, 2012With many young designers coming from a pre-dominantly web design background the transfer over from web design to traditional design for print can bring with it a multitude of design sins. Images supplied at 72dpi and crunched down to load fast on a website are going to reproduce very badly in print you can get away with small thumbnails but blowing things up to any appreciable size is going to be pushing your luck. There are a number of online sites offering free or very cheap quality hi resolution images which are a good source for suitable imagery.
A very common error is to send to print a document or flattened image that has no bleed at all. Generally speaking you should allow at least 3mm around every cut off edge. Failing to do so will give the printers no leeway and will either crop off the side of the page or give you a white border. It is always a good idea when supplying image files to save layered psd files then if things need extending or cropping you can do this on the background layer and hopefully cut down your work
We’ve all been guilty of this at some point and things are generally fine if you are going to be the only person accessing your artwork or documents.
There are valid reasons for using spot colors in artwork, logos that need to reference particular pantone colors for example. In general design work however most print is sent through on 4 color presses CMYK with occasional 5th color for luminous or metallic color or for spot UV varnish. It is very common for lazy designers to just place rgb images into files and expect the vibrant colors seen on screen to reproduce in print.
You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye. Great logo design will always focus on using complementary colors that looks good against a black or white background. If you are a graphic designer and need to be promoted online visit SEO USA or if you live in Canada you may want to have a look at SEO Vancouver Canada .
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