SEO 101 – Follow These Tips To Improve The Search Engine Rankings Of Your Site
Getting an improved search engine placement will greatly increase the amount of targeted traffic and monetary profit you receive. A general background that understands how the engines work is vital in helping to improve your ranking.
Online traffic is directed primarily through search engines, and the majority of this – a full sixty percent – comes from Google. It is important that you understand how a search engine will find and present information to your potential customers if you want to increase your rating. There are two ways: the first is called robots, but the far more common ways are called crawlers or spiders.
Through such spiders, search engines are able to index websites. A spider will search the pages of a submitted website and index them. Besides the content of your site, the spiders will also search through meta tags and links.
Spiders will search not only website content, but it will also read meta tags and links as well. Your data will be indexed in a certain spot, and that is where the spider will bring them to. The spider is capable of indexing pages which your website links to also. However, the fact that spiders only index a certain amount of pages could be a problem if you create a site with hundreds of pages.
The spider will return regularly back to your site to check if there is any updates or changes. But the frequency of these returns is determined by the search engines moderators. A spider is much like a book that houses the table of contents, content, and references to other sites. Through spiders like Excite, Lycos, AltaVista, and Google, a million web pages a day can be indexed.
The search engine looks for the information in their internal index that is closest to what the searcher types in, and that is how search engine placement is decided. If a searcher types that keyword in, then your page should be listed on the first page of the results. However, you will get different rankings for different search engines as they all use different search algorithms to search their indexes.
You should also pay attention to how often and where your keywords are located. Keyword density for many people is usually around 3-7 percent to keep from being considered keyword stuffing or spamdexing. The search engines also analyze how each links are formed and what are the pages all about.
If the pages that are linked are related, then you shall see a definite higher score in the search engine rankings. You can easily get a better ranking in the search engine placement, if only you understand the way search engines work and use that knowledge to help your website get better rankings.
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